Gary L. Moss, OD, MBA, FAAO

Present Position:

Gary L. Moss, OD, MBA is a principal in, and Director of Appraisals for Practice Appraisal & Mediation, a national ophthalmic consulting collaborative endorsed by the American Optometric Association Board of Trustees. In addition, he maintains an office for the practice of optometry in Boston and has completed MBA studies concentrating in healthcare management and finance from the University of Massachusetts.


Dr. Moss has been actively engaged in the appraisal and negotiation of ophthalmic practices since 1985 having completed over 275 in 22 states and Canada. His appraisals are used for purposes of purchase & sale price determination and allocation, mergers, estate settlement, partnership and divorce dissolution. He is an Associate Professor at the New England College of Optometry, where he teaches the business (finance, marketing and management) courses, and adjunct faculty at Emmanuel College teaching Strategic Management and Organizational Behavior. Dr. Moss has lectured on several occasions to optometrists and ophthalmologists on practice valuation, sales & purchase for continuing education certification in Massachusetts., New Jersey, New Hampshire, Florida, Illionis, Minnesota and Missouri. In addition, he is a licensed real estate broker in Massachusetts, a former consultant for HPSC(a healthcare financing resource in Boston) and a former Regional Quality Assurance Representative for Davis Managed Vision Care.

MBA, University of Massachusetts, 1997
Doctor of Optometry, New England College of Optometry, 1974
B.A., Economics, Swarthmore College, 1970

Court Testimony:

Dr. Moss has testified as an expert witness in Superior Court in Travis County, Texas, Salem County, New Jersey and Pelham, New Hampshire. In addition, he has offered litigation support services for attorneys in Massachusetts., Connecticut., West Virginia., Maine and Idaho.


American Academy of Optometry & American Optometric Association

Association of Practice Management Educators
American Society of Appraisers - Candidate Member
American Society of Ophthalmic Administrators
Medical Group Management Association

March 1999 "Practice Valuation", 
cover story for new O.D.
Sept. 1998  "Keeeping Up with the Competition", 
p. 25-26, new O.D.
Dec. 1997  "The Patient Factor", 
p. 5, new O.D.
Co-authored three chapters in the textbook Business Aspects of Optometry, Buttersworth Press, August 1997, addressing practice valuation, purchase and financing.

Optometric Economics Articles:
Summer 1997 "Optometrists as Insurers: Are We Ready for the Challenge"
Spring 1997  "Can You Afford To Join That Network-Part 2" p. 26-31
Fall 1996  "Can You Afford To Join That Network-Part 1" p. 31-37
Fall 1996  "Safe Harbors, Mergers and Practice Sales" p.43-45
Spring 1996  "Financial Valuation Decisions" p. 25-31
July 1994 "Monitoring Your Marketing Program" 
p. 26-28
December 1993  "Clean Up Management Problems With Soap" p. 38

CE Lectures:
March 1999 
Vision Expo East, New York 
"Marketing Strategies", "Developing Business Strategies" and "Performance Appraisals"
May 1998
New England College of Optometry, Boston, MA, Grand Rounds
"Identifying Managed Eyecare Key Succcess Factors"
Jan. 1998
Eyesight 20/20, Natick, MA
"Current Issues In Managed Care"
June 1997 
AOA Centennial Congress St. Louis , MO
"Insights into Valuing, Buying and Selling Optometric Practices" and "How Physician Practice Mgt. Corps. May Effect Your Future".
April 1997 
American Society of Ophthalmic Administrators, Boston, MA
"Insights into Valuing & Buying Optometric Practices".
February 1997 
North Central States Optometric Council, Minneapolis, MN
"Managed Care and the Emergence of PPMCs"
January 1997 
Eyesight 20/20, Natick, MA 
"Emerging Trends in Managed Eyecare"
October 1996
Newenco alumni weekend 
"Practice Management Strategies for '90's"